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Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
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NEW: Digital Books
Hello!
Welcome to a new edition of “On the Net Today”, the newsletter where every Friday we share a selection of useful and interesting resources to help you get the most out of the internet and make the best use of your browsing time.
I'd like to start this edition with some news. As some of you may already know, in addition to "On the Net Today" — which I publish together with Clara — I have been the author since 2017 of the newsletter "Tendenci@s," dedicated to the world of digital media.
A few months ago I launched a new initiative within Tendenci@s: the publication of a series of books conceived as practical guides on various topics related to the media world. The first was “SEO Playbook for News Publishers,” written by Clara Soteras. That book was first published in Spanish: "Manual de instrucciones SEO para medios."
The second was published just this week: “Las redes sociales como fuente informativa," by journalist Carmela Ríos. She is in fact the featured guest in this week's "Recommended by" section, which you'll find at the end of the newsletter.
These books are available in two formats: digital (PDF) and print. They are priced at €7.99 in digital format and €12.99 in print.
The digital editions (PDF) are sold directly on the Spanish edition of this newsletter, “Hoy en internet,” in a new section called “Libros digitales” (Digital Books), which you'll always find in the navigation menu.
The print editions are available on Amazon and Lulu, at the following links:
Ismael Nafría
And now, here's what we've put together for you today:
🛒 Wirecutter picks the best products of 2026
☀️ Spain will experience its first total solar eclipse in over a century on August 12, 2026
🎶 Streaming continues to drive global music sales growth
⏭️ In brief
🤔 Express Quiz
💡Recommended by: Carmela Ríos
🛒 Wirecutter picks the best products of 2026

Wirecutter, The New York Times' product review and recommendation website, has published its 2026 "Best New Picks Awards," showcasing the top products thoroughly tested by its team of journalists across a range of categories.
Each year, the Wirecutter team analyzes and evaluates thousands of products of all kinds to guide consumers in their purchasing decisions.
From all the recommendations made throughout the year, Wirecutter has handpicked the very best, offering a total of 71 products across eight different categories:
Beauty and wellness
Games and tech
Home decor
Home maintenance and cleaning
Kids and pets
Kitchen
Style
Travel and outdoors
Link:
The Winners of Our 2026 Best New Picks Awards – Wirecutter / The New York Times
☀️ Spain will experience its first total solar eclipse in over a century on August 12, 2026
On August 12, 2026, at dusk, the Iberian Peninsula will witness its first total solar eclipse in over a century.
The path of totality will cross northern Spain from west to east, passing through provincial capitals such as A Coruña, Oviedo, León, Bilbao, Zaragoza, Valencia, and Palma. In the rest of the Peninsula, the eclipse will be partial, though with very high coverage percentages.
The website of the Instituto Geográfico Nacional (National Geographic Institute) provides full details about the eclipse, including two globe images showing the affected areas.


It also features tables showing the time and extent of the eclipse for each Spanish municipality.
This eclipse will be visible as a partial eclipse across northern North America, much of Europe, and western Africa. The path of totality will cross the Arctic Ocean, northeastern Greenland, and the western tip of Iceland, traverse the Atlantic Ocean, and enter the Iberian Peninsula from west to east.
An eclipse trio
This summer's eclipse is the first of three that Spain will experience — quite exceptionally — over the next two years. The next total solar eclipse visible from Spain will occur on August 2, 2027, followed by an annular eclipse on January 26, 2028. After that, another total solar eclipse won't be visible from Spain until 2053.
The Spanish government has created a dedicated website for this trio of eclipses, providing full details on each event.

NASA also has a website specifically dedicated to eclipses.
Links:
Total solar eclipse, August 12, 2026 (in English) - Instituto Geográfico Nacional
Trio of eclipses – Ministry of Science, Innovation and Universities
Eclipses – NASA
🎶 Streaming continues to drive global music sales growth

Global recorded music revenues grew 6.4% worldwide in 2025, reaching $31.7 billion. This marks the eleventh consecutive year of growth for the music industry, according to data released this week by the IFPI — the organization representing the global music industry — in its "Global Music Report 2026."
The main driver of music sales is paid streaming, whose revenues grew by 8.8% and now account for 52.4% of global music sales. The number of users paying for streaming services such as Spotify or Apple Music reached 837 million by the end of 2025.
Adding ad-supported free streaming services to paid streaming, total streaming revenues account for 69.6% of the overall market, with sales exceeding $22 billion.
Physical music formats bounced back to growth in 2025, with revenues 8% higher than in 2024. Most notably, vinyl record sales increased by 13.7%, marking 19 consecutive years of growth.
Meanwhile, performance rights revenues reached $2.9 billion, up 0.3% from 2024, representing 9.3% of the total.
The two charts below, taken from the report, show the evolution of global recorded music sales since 1999 and the breakdown by format in 2025.


Music sales grew in 2025 across all regions of the world, though the strongest increase was seen in Latin America, which grew by 17.1%. In the US and Canada, growth stood at 3.5%, while in Europe it was slightly higher at 5.6%. In Asia, the increase reached 10.9%.

Links:
⏭️ In brief
A major investigation by the Reuters news agency claims to have revealed the identity of the artist Banksy: In Search of Banksy
The next edition of Canva Create will be held on April 16 — a free event hosted by Canva that can be streamed online.
The metaverse that Mark Zuckerberg predicted and poured billions into five years ago is now on life support. The New York Times tells the story:
Meta announced changes that effectively leave Mr. Zuckerberg’s vision of an immersive digital world based in virtual reality only on life support.
TIME magazine has announced the winners of the fourth edition of its TIME Earth Awards 2026, honoring individuals who have made a significant impact in the fight against climate change.
🤔 Express Quiz
Throughout the history of the internet, the dominant browser used by people to navigate the web has changed over time.
Which browser popularized internet use in the mid-1990s?
In last Friday's edition, we asked about the name of the first laptop Apple ever released. The correct answer was the Apple Portable.
💡 Recommended by: Carmela Ríos

Recommended resource: Deck.blue
Why?
Deck.blue is the perfect companion if you use Bluesky, a social network I find particularly interesting because it works much like X but gives users greater control over their browsing, interactions, and content moderation. Bluesky's main appeal is that among its 43 million users you'll find many of those who fled the hate and disinformation of X: scientists, academics, journalists, and media outlets.
DeckBlue is a free resource that lets you view multiple columns of pre-selected Bluesky content simultaneously, using lists or publication "feeds." It's a dashboard where you can also run segmented searches to find the information that matters most to you. It's worth noting that X has a similar tool, but it's only available to paying users. Deckblue is freely accessible and works perfectly — I use it especially to follow major global conflicts or electoral processes.

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That's all for today. See you in a week!





