The New York Times' 52 Places to Go in 2025

TikTok unveils its 2025 trend report: The Rise of "Brand Chem" | 2024 is the Warmest Year on Record

AuthorAuthor

Ismael Nafría & Clara Nafría
January 15, 2025 • Estimated Reading Time: 7 minutes

In partnership with

Looking for unbiased, fact-based news? Join 1440 today.

Upgrade your news intake with 1440! Dive into a daily newsletter trusted by millions for its comprehensive, 5-minute snapshot of the world's happenings. We navigate through over 100 sources to bring you fact-based news on politics, business, and culture—minus the bias and absolutely free.

Good morning!

Welcome to "On the Net Today". Every Monday, Wednesday, and Friday, we bring you a handpicked selection of three valuable and interesting online resources to help you get the most out of the internet and optimize your browsing time.

Here are the three resources we've prepared for today:

  • The New York Times' 52 Places to Go in 2025

  • TikTok unveils its 2025 trend report: The Rise of "Brand Chem"

  • 2024 is the Warmest Year on Record

The New York Times' 52 Places to Go in 2025

The New York Times has released its annual travel special "52 Places to Go in 2025," featuring one destination for each week of the year.

This year's guide highlights two Spanish destinations: Montserrat (Barcelona), with its millennium-old monastery, and Canfranc in Huesca, known for its historic train station turned luxury hotel.

The diverse list spans the globe, featuring the Galápagos Islands (Ecuador), Coimbra (Portugal), Nicaragua, Los Cabos (Mexico), the French Basque Country, and Ollantaytambo (Peru). Jane Austen's England claims the top spot, coinciding with the 250th anniversary of the author's birth.

Now in its twentieth year, this travel special has become a must-read reference for travelers. The Times has complemented this edition with a retrospective piece examining both the guide's evolution since 2005 and the transformation of global travel over the past two decades.

Throughout its history, the Times special has featured 914 destinations in 145 countries. The United States leads with 155 featured locations, followed by Italy with 29 and France with 28.

The Times has also published a video summarizing the changes experienced in the world of tourism throughout these two decades:

 

Link:

TikTok unveils its 2025 trend report: The Rise of "Brand Chem"

TikTok has released its fifth annual trend forecast, highlighting how brands and creators will reshape marketing in 2025. The report introduces "Brand Chem", a new movement where brands and communities work together to create impactful content, moving away from traditional top-down marketing approaches.

The report identifies three key trend signals to watch:

  • Brand Fusion: Brands are gaining momentum through diverse creator collaborations and authentic storytelling

  • Identity Osmosis: Companies are naturally adapting to evolving consumer values and perspectives

  • Creative Catalysts: New tools and AI are enabling more exciting creative risks and real-time engagement

What makes this particularly interesting is how TikTok's data shows that 2 out of 3 users prefer brands partnering with various creators, and 40% find brands more relevant when they show personality. For marketers and content creators, this signals a clear shift toward more collaborative and authentic brand-community relationships in 2025.

Links:

2024 is the Warmest Year on Record

For the first time, temperatures exceeded the 1.5-degree threshold above pre-industrial levels, according to the European Copernicus program

In 2024, global average temperatures surpassed pre-industrial levels by 1.5 degrees for the first time. This was confirmed recently by the Climate Change Service of the European Copernicus program, which declared 2024 the warmest year since regular temperature measurements began in 1850.

This news is particularly significant and concerning because the 1.5-degree increase threshold was established as the maximum limit in the 2015 Paris Agreement, signed at that year's United Nations climate summit. The objective of this limit was to try to reduce the negative effects of climate change worldwide.

NASA has also just published its annual study on the planet's temperature, confirming that 2024 was the warmest year ever recorded. This video summarizes NASA scientists' conclusions:

Links:

What resources would you recommend to include in the newsletter? Feel free to email your proposals to [email protected]. We are confident that your input will help make this project even more valuable.

If you're visiting the newsletter directly on the web or it's been forwarded to you and want to receive it directly in your inbox for free, click below:

That's all for today. Thank you for reading!