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  • 📚 The best books of 2025, according to the Amazon Editors

📚 The best books of 2025, according to the Amazon Editors

Major trends to keep in mind for 2026, according to The Economist | "La Escalera" by Prodigioso Volcán: AI Generational Avatars to test your product | Recommended by: Javier Zori

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Clara Nafría & Ismael Nafría
November 14, 2025 • Estimated Reading Time: 9 minutes

The Free Newsletter Fintech Execs Actually Read

Most coverage tells you what happened. Fintech Takes is the free newsletter that tells you why it matters. Each week, I break down the trends, deals, and regulatory shifts shaping the industry — minus the spin. Clear analysis, smart context, and a little humor so you actually enjoy reading it.

Hello!

Welcome to a new edition of “On the Net Today”, the newsletter where every Friday we share a selection of useful and interesting resources to help you get the most out of the internet and make the best use of your browsing time.

Here are the topics we’ve prepared for today:

  • 📚 The best books of 2025, according to the Amazon Editors

  • ✔️ Major trends to keep in mind for 2026, according to The Economist

  • 🪜"La Escalera" by Prodigioso Volcán: AI Generational Avatars to test your product

  • ⏭️ In brief

  • 🤔 Express Quiz

  • 💡Recommended by: Javier Zori

📚 The best books of 2025, according to the Amazon Editors

Amazon's editors have just unveiled their selection of the best books published throughout this year, 2025, in a list topped by the novel Buckeye, by Patrick Ryan.

Amazon's "Best Books of the Year" list, which celebrates its 25th anniversary this year with a special compilation of the best books published during these first 25 years of the century, offers an annual selection of titles across different categories for all types of readers. 

For each genre or category, 20 selected books are featured.

The second spot on this year's 2025 global list goes to the novel The Correspondent, by Virginia Evans, while third place goes to The Boys in the Light, by Nina Willner. Other books appearing among the top 20 this year include Atmosphere, by Taylor Jenkins Reid, and Awake, by Jen Hatmaker.

Links:

Books on Amazon (affiliate links): 

Every year around this time, The Economist magazine publishes its special "The World Ahead" edition, in which it analyzes in great detail, and from various angles, what might happen over the coming year.

The contents of "The World Ahead 2026" are part of The Economist's paid subscription, but as a subscriber to "Hoy en internet" we offer you complimentary free access to two of the published articles.

On one hand, the summary of the 10 trends to watch written by the special's editor, Tom Standage. In a world shaped by Donald Trump's decisions as President of the United States, he covers topics such as the celebration of this country's 250th anniversary, global geopolitical drift, armed conflicts, the role of Europe and China, economic concerns, the evolution and impact of AI, and climate change, among other issues.

On the other hand, a detailed article presenting the 10 main trends in the business world and predictions for 16 specific economic sectors. Here, topics include interest rates, global trade, electric cars, major sporting events (such as the World Cup), clean technology manufacturing, defense spending, healthcare protection, retail sales, renewable energy, and artificial intelligence:

Links:

🪜"La Escalera" by Prodigioso Volcán: AI Generational Avatars to test your product

The communications consultancy Prodigioso Volcán has just launched a product called "La Escalera" that offers artificial intelligence avatars representing four different generations with whom you can interact to test any product idea, service, or campaign.

The product will feature eight avatars from four generations: Gen Z, Millennials, Gen X, and Boomers. For now, the first two avatars are available, which are Millennials, with whom you can already have a conversation about your proposal. Each month, a different generation will become available.

The system works like this: you choose an avatar from those available, with whom you can interact via text through a chat, or directly by voice. You can briefly pitch "your business project, product, service, or any idea you want to test" and the avatar "will tell you what they think about your project from their generational perspective."

The conversations, which have a maximum duration of 10 minutes, can be held in different languages, including Spanish and English. Prodigioso Volcán clarifies that "the avatars have no memory: each conversation is independent and cannot be recovered once the call ends. If it was useful to you, save it carefully" and that "the information from each conversation is not stored."

Links: 

⏭️ In brief

  • Here you can enjoy the spectacular aerial images that won the Siena Drone Photo Awards 2025

  • And here you'll find the winners of another international photography award: Nature's Best International Awards 2025

  • The New York Times owns the popular word game Wordle, which we've discussed in "Hoy en internet." A few days ago, it launched a new feature related to the game: any Times subscriber can create their own Wordle to share with family, friends, colleagues… and their newsletter subscribers 😉. We've created one for you, and here's the link to play:

  • The seventh annual trends report in the digital advertising world by the company Smartly has been published: 2026 Digital Advertising Trends Report. Discover what industry professionals around the world are doing to optimize channels, measure more accurately, and thus improve results.

🤔 Express Quiz

In the first decade of this century, some of the social networks or platforms that dominated the first part of the so-called Web 2.0 were created.

Of the following companies, which were the first three to launch?

Login or Subscribe to participate in polls.

In the previous edition we asked you when the first version of Amazon's Kindle e-reader was launched. The correct answer was November 2007.

Name: Javier Zori

Position: Director of National Geographic Travel 

  • Recommended resource: Skift

  • Why? 

    Skift is a B2B media outlet that I read daily because it offers a global perspective on tourism and, at times, produces very useful charts and indexes to understand the impact of this industry and to better grasp the socioeconomic and geopolitical relationships within tourism. Although much of their content is subscriber-only, I often turn to their WhatsApp channel, where they share the main news stories openly.

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That's all for today. See you in a week!