The 20 trends from the "Pinterest Predicts 2025" report

Creator Economy, an excellent newsletter about the creator economy | What's behind an award-winning digital project? Crafted with Code explains it

Good morning!

Welcome to "On the Net Today". Every Monday, Wednesday, and Friday, we bring you a handpicked selection of three valuable and interesting online resources to help you get the most out of the internet and optimize your browsing time.

Here are the three resources we've prepared for today:

  • The 20 trends from the "Pinterest Predicts 2025" report

  • Creator Economy, an excellent newsletter about the creator economy

  • What's behind an award-winning digital project? Crafted with Code explains it

The social network Pinterest publishes each year a report about the main trends that it considers will prevail throughout the following twelve months.

Its creators explain their "Pinterest Predicts 2025" report, available in Spanish among other languages, as follows: "With consumer insights and predictive analytics, we identify Pinterest's emerging trends for 2025. These trends reveal what people will search for, try, and buy across all verticals. From maximalist rococo decor to fisherman-inspired fashions, there are 20 new Pinterest trends for you to explore."

To identify consumer trends, the Pinterest team analyzes "billions of data points from keyword searches and the platform's visual search technology." Then the team "selects and refines emerging trends that have the highest growth potential, with the help of predictive analytics and platform engagement signals."

These are the 20 trends for this year 2025:

  • Cherry Coded

  • Aura Beauty

  • Rococo Revival

  • Sea Witchery

  • Surreal Soirees

  • Castlecore

  • Dolled Up

  • Fisherman Aesthetic

  • Goddess Complex

  • Rebel Floats

  • Terra Futura

  • Primary Play

  • Pickle Fix

  • Moto Boho

  • Peak Travel

  • Chaos Cakes

  • Player One

  • Mix & Maximalist

  • Seeing Double

  • Nesting Parties 

Pinterest offers businesses a toolkit so they can leverage these trends in their marketing plans throughout this year.

Links:

Creator Economy, an excellent newsletter about the creator economy

Want to stay up to date on the most relevant news related to the creator economy phenomenon? A great way to do so is through the free newsletter "Creator Economy" written three times a week by journalist Kaya Yurieff on The Information website.

As explained in the newsletter's presentation, "from media to sports and finance, individual creators have extraordinary power over culture and business. The Creator Economy newsletter, led by Kaya Yurieff, provides readers with everything they need to know about the new economy, from platforms to people and deals."

The creator economy is a phenomenon that has been gaining prominence in recent years and defines a scenario where individual content creators of all types, usually based on what they are passionate about and expert in, generate income by publishing content on different platforms (social networks, videos, newsletters, podcasts, blogs...).

The content offered by the Creator Economy newsletter is free for users who sign up for it, who can read it in their email. On the website, they are only accessible to paid subscribers of The Information.

The Information is a paid digital media launched in 2013 by journalist Jessica Lessin, who is also the CEO and owner of the company. The Information offers information about the world of technology and business "that you won't find anywhere else," as Lessin explains when describing her media outlet.

In addition to Creator Economy, The Information offers other newsletters, some only for paid subscribers and others free. Among the free ones are the following:

  • The Briefing, by Martin Peers, Jessica Lessin and The Information team

  • Dealmaker

  • Applied AI

  • The Electric

  • The Weekend

  • The Information AM

  • Popular Stories on The Information

  • The Takeaway, by Jessica E. Lessin

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What's behind an award-winning digital project? Crafted with Code explains it

The Webby Awards and WP Engine have been offering, since 2019, the "Crafted with Code" space where they present the stories behind some of the best websites and digital projects that have been awarded in different categories of the Webby Awards, the most prestigious internet awards, over recent years.

"Crafted with Code" offers interviews with developers, designers, and creators from around the world to discuss the creativity, knowledge, and technical innovation needed to create great digital products and projects.

Dozens of in-depth case studies are available on the "Crafted with Code" website.

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That's all for today. Thank you for reading!