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This is 'On the Net Today' – your go-to newsletter for maximizing your internet experience! Three times a week (Monday, Wednesday, and Friday) we curate a selection of three valuable resources to enhance your browsing time.

Here are three recommendations we've prepared for this Friday:

• Spotify for Podcasters: Spotify's guide to creating podcasts

• Nielsen Top 10: Americans’ favorite series, shows, and games

• 2024 Edelman Trust Barometer special report: Brands and Politics

Spotify for Podcasters: Spotify's guide to creating podcasts

Spotify offers users the ability to create their own podcasts.

To assist users in their podcast projects, the company has published "Spotify for Podcasters," a comprehensive practical guide explaining "Spotify's effective and free tools for managing your podcast."

Among other topics, the guide covers how to add video to audio podcasts, connect and interact with users, analyze audience data, and generate income.

Link:

• Spotify for Podcasters

Improvement in economic results

Spotify has presented its positive second-quarter 2024 economic results this week. Here are some key figures:

• 626 million monthly active users, a 14% increase

• 246 million paid subscribers (+12%)

• $3.8 billion in revenue (+20%)

Here is an infographic summarizing Spotify's activity:

• Spotify Reports Second Quarter 2024 Earnings

Nielsen Top 10: Americans’ favorite series, shows, and games

The TV series "Bridgerton" was the most-watched streaming program in the United States during the third week of June, according to Nielsen's Top 10 streaming content ranking.

This ranking also provides information on other categories, such as television programs, advertising spending, and video games.

For example, the five most anticipated video games by Americans are, in order, "Grand Theft Auto VI", "Call of Duty: Black Ops 6", "Star Wars: Outlaws", "EA Sports College Football 25", and "Fortnite".

Link:

• Top 10 - Nielsen

2024 Edelman Trust Barometer special report: Brands and Politics

Explore the intricate relationship between brands, culture, and politics with the 2024 Edelman Trust Barometer Special Report: Brands and Politics.

Edelman’s report explains how the line between brands and the society they operate in has dissolved, with consumers now expressing their political views through brand choices. As a result, brands are increasingly exposed to political pressure and must be prepared to navigate these challenges.

The report emphasizes that brands can't avoid politics: 71% of respondents believe that when a brand faces pressure to take a side on a controversial issue, it must do so. Additionally, consumers who trust a brand are more likely to stay loyal and forgive mistakes, making trust a crucial factor for brand success.

Links:

• 2024 Edelman Trust Barometer Special Report: Brands and Politics

• Download full report (PDF)

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