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- Photo Ark · Y Combinator's Startup School · Gen Z Marketing report
Photo Ark · Y Combinator's Startup School · Gen Z Marketing report
May 31, 2024 edition
Clara Nafría & Ismael Nafría
May 31, 2024 • Estimated Reading Time: 7 minutes
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Hi!
Happy Friday from the editors at 'On the Net Today' – your go-to newsletter for maximizing your internet experience! Three times a week (Monday, Wednesday, and Friday) we curate a selection of three valuable resources to enhance your browsing time.
Here are three recommendations we've prepared for today:
Photo Ark: Joel Sartore captures thousands of Animal Species
Photo Ark is a major photographic project by photographer and lecturer Joel Sartore, aiming to photograph and document as many animal species as possible before they disappear.
The project, which began in 2005, is supported editorially and financially by National Geographic, along with contributions from Sartore himself and donors from around the world.
Currently, more than 15,000 species have been photographed for Photo Ark. A search tool allows users to locate all of these among the more than 53,000 images—photographs and videos—already published.
All the images are taken as portraits. Sartore explains that there are about 25,000 animal species under human care worldwide (in zoos, aquariums, and wildlife sanctuaries), and his goal is to photograph them all.
In addition to the website, Photo Ark is featured in several books.
Links:
Photo and Video Galleries
In the Field: A selection of the best wildlife images from Joel Sartore's more than 25 years of professional activity
The Photo Ark: A selection of some of the best images from Photo Ark
Behind the Scenes: What happens behind Sartore's camera
The National Geographic Photo Ark Program
Y Combinator's Startup School: Learn how to start a company for free
Startup School is a comprehensive free online course offered by the prestigious American investment company Y Combinator, aimed at anyone actively interested in creating and launching a startup.
The course, offered in English, has three main goals::
Encourage and inspire people to consider starting a company as a way to positively impact the world.
Teach people how to start a startup, and equip them with the resources and tools best-suited for the earliest stages of their company.
Encourage great founding teams to dedicate time to work on their startups and apply to Y Combinator for funding.
The course is organized into eight modules. Once enrolled, each student receives a training plan tailored to their specific needs. On average, dedicating one to two hours per week allows the course to be completed in seven weeks.
Module 1: Deciding to start a startup
Module 2: Getting and evaluating startup ideas
Module 3: Building your founding team
Module 4: Planning an MVP
Module 5: Launching
Module 6: Growing and monetizing
Module 7: Fundraising and company building
Module 8: Stories from great founders
YC helps founders launch, build, and scale the great technology companies of the next 100 years. Since 2005, we’ve funded over 3,000 companies. Today, over a dozen YC companies are public, more than 60 are valued at over $1B, and the combined valuation of YC alumni is over $600B.
By signing up for Startup School, you gain access to:
Advice that is delivered and curated by YC partners
YC’s Co-Founder Matching Platform if you’re looking for a co-founder
A weekly update tool to track your startup’s growth and remain accountable for progress
Links:
Archrival’s report: “Gen Z broke the marketing funnel”
“How Gen Z Broke The Marketing Funnel” is a recent study by the US youth culture agency Archrival. It is an interactive report packed with stats from Archrival’s own ALMANAC research, along with insights from forward-leaning brands including Madhappy, Rhode, Refy, and TikTok, among others.
The report reveals that Generation Z is fundamentally transforming the consumer path to purchase. This generation's distinct behaviors and preferences are challenging traditional marketing funnels, prompting brands to rethink their strategies.
To reach Gen Zs today, brands must understand how their consumption is an infinite loop of inspiration, exploration, community, and loyalty. Check out the full report here.
Link:
How Gen Z Broke The Marketing Funnel — Vogue Business
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That is all for today! Wishing you a great weekend!