Looking for innovative ideas? TrendWatching can help

Spectacular aerial images of the largest land Mammal Migration in the world · The 9 Principles to tell Better Stories 

Good morning and happy Monday!

This is 'On the Net Today' – your go-to newsletter for maximizing your internet experience! Three times a week (Monday, Wednesday, and Friday) we curate a selection of three valuable resources to enhance your browsing time.

Here are three recommendations we've prepared for today:

  • Looking for innovative ideas? TrendWatching can help

  • Spectacular aerial images of the largest land Mammal Migration in the world

  • The 9 Principles to tell Better Stories

Looking for innovative ideas? TrendWatching can help

TrendWatching is an international company dedicated to detecting, analyzing, and presenting consumer trends and innovations from around the world. Their mission is to inspire everyone to take action on the endless amounts of meaningful business opportunities they scan the world for every day. 

As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide, inspire and empower business professionals – whether they're marketers, creatives, strategists, entrepreneurs or innovators – to bring to market more sustainable and impactful innovations that benefit all, not the few. 

TrendWatching offers both free and paid services. It runs Daily, a free trend feed that goes out to 100,000+ trend-driven professionals worldwide, as well as the annual trend reports and number of dedicated paid trend services. Powered by AI and humans.

TrendWatching has teams in Amsterdam, Berlin, Singapore, London, Rio de Janeiro, Barcelona, and New York that "relentlessly scan the planet to detect countless significant trends and innovations." They do this with the support of AI tools and a network of over 100 specialized observers around the world.

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Spectacular aerial images of the largest land Mammal Migration in the world

South Sudan is the stage for one of nature's most spectacular events: the Great Nile Migration, considered "the largest land mammal migration on Earth."

The organization African Parks has published a video on its website with incredible aerial images of this amazing journey. These images were taken in the Boma and Badingilo parks area, in southeastern South Sudan, one of the largest intact floodplain savanna ecosystems on Earth.

The protagonists of this seasonal movement are about six million antelopes, among other animals, that migrate each year towards Gambella National Park in Ethiopia.

African Parks is a non-profit conservation organization that, in collaboration with governments and local communities, promotes the rehabilitation and proper management of 22 national parks and protected areas in 12 African countries, covering over 20 million hectares in total. Among these protected areas are the ones involved in this unique migration. These aerial images are part of the first comprehensive study of this region, highlighting the scale of the migration.

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The 9 Principles to tell Better Stories 

Storytelling expert Jeremy Connell-Waite, who works as a communications designer at IBM, has condensed everything he has learned over the past 20 years about storytelling into the website "Tell Better Stories".

There, he masterfully and extensively develops nine major principles for telling better stories. He does this in the form of a chapter-by-chapter guide, each of which includes numerous resources, with the goal of helping anyone communicate more effectively. "Telling better stories can change the world," asserts this expert.

The material Connell-Waite offers is a true treasure for any professional interested in improving their storytelling skills. As its author says, "it's what I would have published in a book." A site to keep as a reference.

Here are the nine principles developed:

  1. Better Stories are transformational.

  2. Better Stories capture your imagination.

  3. Better Stories tell the truth.

  4. Better Stories have measurable outcomes.

  5. Better Stories are emotional.

  6. Better Stories use strong verbs & short sentences.

  7. Better Stories are surprising.

  8. Better Stories are understandable.

  9. Better Stories inspire action.

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Thank you for reading! Until Wednesday 🙂