🤖 Google's AI takes a leap forward with Gemini 3

Apple publishes rankings of most popular podcasts of 2025 | Vogue Business publishes the second part of its study on Gen Z consumer behavior | Recommended by: Juan Zafra

AuthorAuthor

Clara Nafría & Ismael Nafría
November 21, 2025 • Estimated Reading Time: 15 minutes

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Hello!

Welcome to a new edition of “On the Net Today”, the newsletter where every Friday we share a selection of useful and interesting resources to help you get the most out of the internet and make the best use of your browsing time.

Here are the topics we’ve prepared for today:

  • 🤖 Google's AI takes a leap forward with Gemini 3

  • 🎙️ Apple publishes rankings of most popular podcasts of 2025

  • 🕶️ Vogue Business publishes the second part of its study on Gen Z consumer behavior

  • ⏭️ In brief

  • 🤔 Express Quiz

  • 💡Recommended by: Juan Zafra

🤖 Google's AI takes a leap forward with Gemini 3

Google unveiled this week Gemini 3, its smartest and most advanced AI model to date, representing a significant leap in Google's AI strategy and strengthening the company's leading role in the battle for the global AI market.

Gemini 3 stands out for its multimodal reasoning capability: it can interpret and combine text, images, audio, and video in a single interaction. Additionally, it features a new generation of intelligent agents capable of performing multi-step tasks autonomously, such as organizing emails or planning trips, for example.

The Gemini rollout has been carried out across multiple Google products and services, according to the company:

Google and Alphabet CEO Sundar Pichai explained that Gemini 3, their smartest model, "combines all of Gemini's capabilities so you can bring any idea to life."

Pichai says that Gemini 3 "is cutting-edge technology in reasoning, designed to understand depth and nuance, whether picking up on the subtle cues of a creative idea or untangling the overlapping layers of a complex problem. Gemini 3 is also much better at understanding the context and intent behind your request, so you get what you need with less back-and-forth."

Google has published this introductory video for Gemini 3:

Links:

Gemini 3 is our smartest AI model that helps you bring any idea to life. 

🎙️Apple publishes rankings of most popular podcasts of 2025

Apple released this week its annual Top Charts of 2025 rankings for various countries around the world, showing which podcasts have been the most popular among users in each market throughout 2025.

For each country, the most-listened-to podcasts are provided, along with podcasts launched in 2025 with the greatest success, the most-followed or most-shared shows, and the most-listened-to channels overall, among other lists.

In the case of the United States, these are the top 10 podcasts of 2025:

Top Shows

In the case of the Spanish market, the top 10 are available at this link:

At the bottom of the Apple podcasts page, you can access different international markets to select the one you're most interested in reviewing.

Additionally, Apple offers for 15 international markets a selection curated by its editors of the Best Podcasts of 2025. On December 4th, Apple will announce the Apple Podcast Show of the Year.

Links:

🕶️ Vogue Business publishes the second part of its study on Gen Z consumer behavior

Vogue Business has published the second part of its analysis on how Generation Z has dismantled the marketing funnel. It did so in collaboration with the youth marketing and culture agency Archrival. To do this, they developed a qualitative and quantitative study with 750 young people between 16 and 28 years old and 250 American millennials, as well as focus groups and in-depth interviews.

The results point to a structural shift: Gen Z seeks shopping experiences with meaning and emotion.

Here are some key takeaways:

  • Generation Z is weighed down by the economic context. The housing crisis in the U.S. and UK, combined with the impact of student loans, generates a short-term outlook that conditions how and why they consume. This explains why luxury is losing its appeal: only 54% of young people consider it "desirable," largely because they can't afford it.

  • They don't like impulse buying on social media. They want to explore newsletters and reviews, attend community events, or look for resale options. Even for many, standing in line is an essential part of the ritual, a space to share, observe, and feel part of an environment.

  • On the other hand, in-store shopping is now perceived as more special and more "luxurious" than shopping on social media. Nearly a third of young people, according to the report, say that buying within social networks diminishes the social dimension of those same networks.

  • The report also includes the tools and apps most used by Generation Z in relation to shopping, and in that regard, Reddit has become a key reference point. In the UK, 74% of those who discover a product online subsequently turn to Reddit to verify opinions or get more information.

These are just some of the main insights from the second part of the report "Gen Z broke the marketing funnel". It's now complete and free.

Links:

⏭️ In brief

🤔 Express Quiz

In the first decade of this century, some of the social networks and platforms that dominated the early era of Web 2.0 were created.

These five videos have each accumulated over 7 billion views on YouTube, making them the most-watched in the platform's history. Four of them are children’s videos, and one is a music video.

Which of the five do you think has the most views?

Login or Subscribe to participate in polls.

You can watch them here:

In the previous edition, the quick quiz was about the first major social platforms of Web 2.0, and we asked you which were the first three to launch among a specific group of companies. The correct answer was MySpace, LinkedIn, and Facebook. Specifically, MySpace and LinkedIn were created in 2003, and Facebook in 2004. The others mentioned came later: YouTube (2005), Twitter (2006), and WhatsApp (2009).

Name: Juan Zafra 

Position: General Director of Club Abierto de Editores (CLABE)

Links: LinkedIn and CLABE

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  • Why? 

Because it transforms the information and thinking associated with the development of artificial intelligence into concrete actions and practical resources that can be applied in multiple contexts. This newsletter condenses the content, separates signal from noise, and does so in a format that enables quick yet thoughtful reading. When it comes to AI, news travels to every corner of the world, and this newsletter manages to offer a global view of the key developments. As its author puts it: "I research; you decide." And that is, in my opinion, what journalism is: an intelligence tool that aids decision-making.

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