The 100 Most Valuable Brands in the World

Tomorrow.io: Advanced Weather Prediction Technology · Thousands of historical maps

Good morning!

This is 'On the Net Today' – your go-to newsletter for maximizing your internet experience! Three times a week (Monday, Wednesday, and Friday) we curate a selection of three valuable resources to enhance your browsing time.

Here are three recommendations we've prepared for today:

  • The 100 Most Valuable Brands in the World

  • Tomorrow.io: Advanced Weather Prediction Technology

  • Thousands of historical maps

The 100 Most Valuable Brands in the World

An infographic available on the BrandZ report website showcases the 100 most valuable brands in the world.

For the third consecutive year, Apple is the world’s most valuable brand according to Kantar's annual BrandZ report, published a few days ago. For the first time, Apple's brand value has exceeded one trillion dollars.

The total value of the Kantar BrandZ Top 100 Most Valuable Global Brands has risen by 20% in 2024, in a strong turnaround following last year’s stock market-induced swoon. 

Here are the top five brands and their valuations:

  • Apple: $1.0159 trillion

  • Google: $753.5 billion

  • Microsoft: $712.9 billion

  • Amazon: $576.6 billion

  • McDonald’s: $221.9 billion

In the sixth position is NVIDIA ($201.8bn) leaps 18 places and has the highest brand value increase of 178%

The over 200-page report can be downloaded for free with registration.

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Tomorrow.io: Advanced Weather Prediction Technology

Tomorrow.io is a company dedicated to providing weather forecasts to help countries, businesses, and individuals better manage any challenges posed by weather conditions.

Founded in 2016 and based in Boston, USA, Tomorrow.io uses advanced technologies such as space-based weather radars, artificial intelligence, and proprietary prediction models. Its goal is to enable businesses and governments to proactively mitigate weather-related risks and make timely decisions.

For individual users, Tomorrow.io offers various free services:

  • Hyper-local weather forecasts via the web: Provides hourly or daily forecasts, radar images, and air quality information, among other services.

  • The Tomorrow.io app: Available for iOS and Android devices (with additional paid options).

  • Free customizable widgets: Available in 31 languages for publishing weather information on other websites.

This year, Tomorrow.io was selected by Fortune magazine as one of the most innovative companies in logistics and by Time magazine as one of the 100 most influential companies of the year.

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Thousands of historical maps

David Rumsey Map Collection

For fans of historical maps, this is a treasure trove: the David Rumsey Map Collection includes over 131,000 maps—and related images—from around the world, dating back to the 16th century and extending to the present day.

The maps can be viewed using different viewers. A search tool allows users to locate the maps that interest them the most. However, the curators of this incredible collection also encourage random browsing, offering 250 different maps and images on each visit to provide unexpected surprises.

The physical collection of maps is housed at the David Rumsey Map Center in the Stanford University Library.

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